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| Book Cover: |
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| Title: |
Brand management in Canadian law. |
| Author(s): |
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| Call Number: |
KN114.2.M34 2016 |
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| Publication Date: |
[2016] |
| Edition: |
4th edition |
| Physical Description: |
| 1 volume (lix, 355 pages) |
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| Table of Contents: |
- Table of Cases
- Chapter 1:The Brand
- Chapter 2: Selecting a Brand Name
- Chapter 3: Branding on the Internet
- Chapter 4: Protecting Brand Names : Registration
- Chapter 5: Protecting Brand Names : Enforcement
- Chapter 6: Protecting Product Shape and Appearance
- Chapter 7: Protecting Product Packaging
- Chapter 8: Protecting Brand Advertising
- Chapter 9: Developing Effective Brand Management Policies
- Index
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| Notes: |
| Includes bibliographical references. |
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