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| Book Cover: |
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| Title: |
Advertising and marketing law in Canada. |
| Author(s): |
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| Call Number: |
KN284.1.P74 2015 |
| Place of Publication: |
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| Publisher: |
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| Publication Date: |
2015 |
| Edition: |
5th edition |
| Physical Description: |
| 1 volume (xxxviii, 586 pages) |
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| Subject(s): |
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| Table of Contents: |
- Chapter 1: Principles of Advertising and Marketing Law
- Chapter 2: False or Misleading Advertising
- Chapter 3: Substantiating Advertising Claims: What You Need and When You Need It
- Chapter 4: Worst Case Scenarios
- Chapter 5: Price and Credit Advertising
- Chapter 6: Social Media
- Chapter 7: Green Marketing
- Chapter 8: Contests and Promotions
- Chapter 9: Advertising to Children
- Chapter 10: Packaging and Labelling
- Chapter 11: Drugs and Natural Health Products
- Chapter 12: Cosmetics Advertising and Labelling
- Chapter 13: Food Advertising and Labelling
- Chapter 14: Regulation of Specific Sectors
- Chapter 15: Trade-marks, Copyright and Other Forms of Intellectual Property
- Chapter 16: Talent Negotiation and Union Issues
- Chapter 17: Competition Law Issues
- Chapter 18: Mobile Marketing
- Chapter 19: Privacy Law in Canada
- Chapter 20: Uniquely Quebec Issues
- Chapter 21: Advertising Agency Services Agreements
- Chapter 22: Canadiana Issues
- Chapter 23: Advertising and Music Licensing
- Chapter 24: Misappropriation of Personality, Testimonials and Implied Endorsement
- Chapter 25: Do They Really Like It? Misleading Product and Consumer Reviews
- Chapter 26: Political Advertising and Freedom of Expression -
- Index.
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| Notes: |
| Includes bibliographical references. |
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| 1 | Vancouver : Print | 33873003146736 | | KN284.1.P74 2015 |
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